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DRAFT <br />Start-up Plan for a Visitor Promotion and Marketing Organization <br />Mission: <br />Increase the visibility and visitor related economic activity of our community <br />Concept: <br />Utilize the Chamber of Commerce as the lead organization to develop a public <br />relation <br />s marketing effort for Lee County. Build on existing relationships with <br />private industry plus the Chamber's ability to build consensus and forge a team <br />effort. Organize stakeholders, develop a strategic plan, and construct a <br />framework for future expansion of a tourism and promotional entity. <br />Timetable: <br />As soon as funding is in place, the Chamber would lead the effort until a Tourism <br />Development Authority is constituted and operational with a dedicated funding <br />stream. <br />Funding: <br />Initial funding for this effort would come from private industry sources including <br />Lee County 2nd Century, grant funding from private, state and federal sources, <br />the City of Sanford, the County of Lee and the Town of Broadway. <br />Oversight: <br />Written and/or oral reports would be provided quarterly, or as requested, to all <br />contributing governmental units. Governmental units, though their managers, <br />would assist the Chamber in developing appropriate performance measures. The <br />Chamber of Commerce Board of Directors would be the responsible for <br />operations. The Chamber executive would supervise the day -to -day operation, <br />manage budgets and prepare reports. <br />