2011 - 12-05-2011 Reg. Meeting - Laserfiche WebLink

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Kru* 24 Subject/Title: County of Lee Transit System Advertising by: Date Approved: 1.0 PURPOSE Number: 1 of 3 The County of Lee Transit System (COLTS) is authorized to sell space in and /or on approved assets for the display of commercial advertising. The purpose is to raise revenues, supplementary to those from fares and other sources, to be used to finance the system's operations. The display of advertising is solely for this purpose. It is not intended to provide a general public forum for purposes of communication, but rather to make use of property held in a proprietary capacity in order to generate revenue. In order to realize the maximum benefit from the sale of advertising space and generate revenue, the paid transit advertising will be managed in a manner that generates as much revenue as practicable, while ensuring that the advertising does not discourage the use of the transit system, does not diminish COLTS' reputation or image in the communities it services, does not diminish the goodwill of its patrons, and is consistent with COLTS' mission & vision to provide safe and efficient public transportation. To attain these objectives, the County of Lee has established the following policies regulating the display of paid advertising in and /or on the approved assets outlined in section 2.1. 2.0 POLICY ON USE OF COLTS ADVERTISING SPACE 2.1 Assets approved to display paid advertisements: 1. Exterior and interior of revenue vehicles 2. Printed Schedules 3. Technology and Media Outlets 2.2 All advertising displayed in and /or on approved COLTS assets shall be commercial or governmental in nature and purpose. Commercial advertising is defined as advertising the sole purpose of which is to sell or rent real estate or personal property for profit, or to sell services for profit. It does not include advertising that both offers to sell property or services and also conveys information about matters of general interest, political issues, religious, moral, or environmental matters or issues, or other public matters or issues, or expresses or advocates opinions or positions upon any of the foregoing. Governmental advertising is defined as advertising the sole purpose of which is to promote or inform the public of a service, program, or activity of the advertising federal, state or local governmental entity or agency.