2009 - 03-16-09 Regular Meeting - Laserfiche WebLink

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BOOK 44 FIGt '706 Priority/Emergency news releases require approval of the County Manager, or designee, prior to release. Priority/Emergency news releases should be distributed to all appropriate or affected internal staff and departments. These news releases may also warrant main page website inclusion on the Intranet and Internet. All news releases on the website should have an automatic removal date applied to ensure outdated material doesn't remain posted. B) Media Interaction Media interaction includes such items as responding to questions and inquires from the media and participating in interviews. Media interaction for routine communications/issues may be handled by the appropriate staff person without prior approval of the County Manager. Staff should brief their supervisor after the media interaction. Media interaction for significant communications/issues requires prior notification and approval of the County Manager, or his designee, if at all possible. Staff is required to brief the County Manager after the media interaction. Regardless if the issue is routine or significant, staff members and department directors should only discuss areas or programs for which they are responsible for or have expertise in. When communicating with the media, staff is reminded that they are acting on behalf of the County and should conduct themselves professionally and avoid editorializing as much as possible. Staff is expected to respond to the media as soon as possible for routine communications/issues. For significant communications or issues notification and approval of the County Manager, or designee, is required unless public safety and welfare are in imminent danger as a result of a hazardous situation that requires immediate action. If staff is not comfortable discussing the issue, is not prepared with the proper information or is not a program in their area of responsibility, it is acceptable and preferred to inform the media representative that you will respond once you have all the information or you will notify the appropriate staff and have that person respond to the media representative. C) Public Records Request Addressed under Public Record Requests: Policy and Procedures adopted by the Board on July 21, 2008 (copy attached). D) Public Information Materials Public Information materials are items used to convey messages to the public. They are divided into three categories: 1) Promotional Items - items created to carry a message about or to advertise any County aspect or service. Such items include pens, pencils, rulers, notepads, etc. 2) Collateral Items - text-based items created to carry a message about or to advertise any County aspect or service. Such items include flyers, brochures, pamphlets, newsletters, etc. 3) Promotional Messages - slogans, tag lines or other short summary statements referring to any aspect of County government used on promotional or collateral items. 3