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NCACC <br />Page 2 of4 <br />"At budget hearings over the last four to five years, citizens would ask, 'why can't you <br />give some relief to the property tax? There's never been a doubt that any additional <br />® revenue source or Medicaid cost avoidance would be programmed into our debt <br />service," Sauer said. <br />Catawba County asked for a 1-cent local-option tax earlier this summer after the <br />county identified a series of capital projects that would have resulted in a 9-cent <br />property tax increase. The quarter-cent sales tax is estimated to generate more than <br />$5 million for the county, the equivalent of a 3.6 cent property tax increase. <br />A citizens group, Catawba County Citizens for Tax Fairness, raised some funds and <br />hired a consultant to lead a public information campaign. The committee raised public <br />awareness of the needs for the new revenue by sending out a series of mailings to <br />likely voters explaining how the money would be used and what are the alternatives <br />for generating the necessary revenue (i.e. higher property taxes). The initiative passed <br />by almost a 3-1 margin. <br />"We knew it was going to take an educational campaign," said Catawba County Chair <br />Kitty Barnes. "There were three mailings that went out, and they were very targeted. <br />They didn't go to every single citizen. They went to those who were most likely to vote. <br />We were also good to get out to any group who would have any one of us come <br />speak" <br />Pitt County leaders had been advocating for a local-option sales tax for education for <br />three years, said County Manager Scott Elliott. So when the General Assembly's <br />budget included the sales tax option, the county swung into high gear. <br />Elliott said that when the county first considered the idea three years ago, it reached <br />out to the school board, the community college board and the chamber of commerce. <br />All three entities supported the need for a local-option sales tax and formed a group <br />® called STAC - Sales Tax Advocacy Committee. <br />That group was eventually transformed into a citizens group called CFEC - Citizens <br />For Education Construction. This group raised more than $13,000 between the time <br />the state budget was adopted and the Nov. 6 election, Elliott said. The group <br />purchased ads in local media, distributed yard signs, put up a Web site <br />(www.cfec.info) and formed a speaker's bureau that sent representatives to speak to <br />any citizens group that requested one. <br />Martin County took a different approach, said County Manager Russell Overman. <br />County commissioners did not specify how the funds would be used, but focused on <br />the overall needs of the county, including education. Citizens trusted the <br />commissioners to use the extra funds wisely and passed the measure with nearly 60 <br />percent voting for. <br />It was a white-knuckle affair in Surry County, as the final results were not announced <br />until two days after the election. Surry County Manager Macon Sammons went to bed <br />Tuesday night thinking the county had a comfortable lead of 66 votes. But when he <br />awakened on Wednesday, he was greeted with the news that a tabulating error had <br />occurred and the county's margin was down to 16 votes, with the status of 47 <br />provisional votes still yet to be determined. <br />The Board of Elections met on Friday to review the provisional votes and wound up <br />disqualifying nine. Of the remaining 38, 24 were for the sales tax and only 14 against, <br />giving the county a final lead of 26 votes. <br />Eleven counties exclusively pursued the land transfer tax option but none were <br />successful. Five counties put both options on the ballot, and voters rejected both in all <br />five counties. <br />"This is going to be an ongoing process," Thompson said. "It is difficult to educate the <br />voters about the needs in a local community in such a short time frame, but this was <br />