Agenda 3-20-17 Regular Meeting - Laserfiche WebLink

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00024 Broker Network: Broker Blast: Marketing flyers including fact sheets on newly listed properties or modifications, which reflect changes in offering terms for previously listed properties, are sent on a regular basis to more than 400 brokers and economic development officials. Responsiveness: Our team concept allows us to be immediately responsive to a cooperating broker's request, whether it is for a last minute showing, a weekend tour, or dealing with a client if the client's broker is unavailable. Horizontal Marketing: As we identify certain segments of the market Which would most likely benefit from the features of the Moncure mega -site, we conduct a continuous program of phone -canvassing developers/users. Direct Calls: We have information on over 7,000 NAI Carolantic clients. We target those appropriate and make personal calls to them. NAI Carolantic Annual Conference Information on the property Is made available at NAI Carolantic's Triangle Commercial Real Estate Conference held emery January. Over 1,800 business & community leaders attend this event annually. Our 32nd Annual Conference will be held on January 19, 2017 at the PNC Arena in Raleigh. Regular Owner Reporting: We believe an important component to any successful marketing campaign includes regular owner reporting on prospect activity. NAI Carolantic submits updates as required. Advertising & Promotion: Various press releases are sent when deemed appropriate Tweets are sent on the project as appropriate Emails are sent to brokers as needed Emails are sent to economic development officials Emails are sent to NAI Global professionals Promotional display boards for the project have been obtained and are used in presentations for the property, as well as displayed in the NAi Carolantic conference room. Property information is Included in our company "Available Properties" emailed monthly to over 400 brokers and economic development officials As appropriate, we recommend advertising in one or more publications to include print and digital. Other Marketing Recommendations: Prepare a video on the project to include drone footage to build a "vision" for a prospective buyer. Present the project and the vision to various groups to include EDPNC. (This has occurred as well as helicopter tours of the site to EDPNC staff and Duke Energy economic development officials) Presentations have also occurred to various county commissioners and county economic development officials.