Agenda 3-20-17 Regular Meeting - Laserfiche WebLink

Home Browse Search

00022 McanAantic Realty October 14, 2016 Marketing Strategy for Moncure Mega -Site: (sample) Prepared by: Steve Stroud, SIOR, Chairman, NAI Carolantic Realty Tim Brent, Broker, NAI Carolantic Realty Kerry Saunders, Executive Vice President & COO Laura Sante, Executive Assistant to Steve Stroud Relationship Marketing Our deep roots In the Triangle are enhanced by our connection to NAI Global's 375 offices around the world. We have the Insight to develop the strategy, the tools to execute the action plan, and the relationships to deliver results. Our web of relationships include: 6,700 NAi colleagues worldwide SIOR and CREW national networks Economic Development Organizations Chambers of Commerce Business Community Local Brokerage Houses Branding: We would recommend the development of a website specifically for the Moncure mega -site. All critical documents would be contained on the site. It would need to be a responsive web design allowing webpages to be viewed in response to the size of the device. Marketing Brochures Our in house Marketing Department is staffed with professionals working diligently on behalf of the owner(s). We have developed several marketing pieces for the mega -site including a summary booklet and 139 page notebook of materials to showcase the project and provide necessary documents for any prospective OEM project. Targeted Marketing NAI Carolantic has access to a proprietary database, and also utilizes Site -To -Do -Business which includes contact information on over 16 million businesses and 225 million consumers. We utilize this information for development of marketing campaigns and to target prospects. Signs We analyze projects for a number of factors such as visibility and permitting to determine the appropriate sign size and placement on the property. Our signs direct interested parties to contact NAI Carolantic, and when feasible,