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00015 <br />described more fully herein, EDC will disburse funding (provided by other counties and cities and <br />from EDC's own funds) to Carolantic on a mutually agreeable basis to support certain marketing <br />efforts of Carolantic which will provide benefit to EDC's efforts to recruit companies to the Site. For <br />any materials or marketing efforts which are funded by EDC, Carolantic shall insure that the EDC <br />receives full fair market value from the materials and marketing efforts in return for the funds <br />provided by the EDC. The cooperative marketing efforts to be undertaken by Carolantic with <br />financial support from EDC, for the initial period of this Agreement are as set forth in Attachment B. <br />The Parties agree that they will in the future discuss and potentially agree upon additional <br />cooperative marketing efforts for additional periods of time beyond the initial period of time set <br />forth in Attachment B. Upon an agreement between the Parties as to additional cooperative <br />marketing efforts for additional periods of time, a description of those marketing efforts to be <br />funded in part by EDC will be initialed by representatives of both of the Parties and that description <br />will be inserted into Attachment B. <br />ARTICLE II <br />his <br />2.01. EDC/Carolantic Funding. EDC and Carolantic will be solely responsible for all <br />funding necessary to support each Party's individual marketing efforts that are not being <br />undertaken cooperatively by the Parties. The funding for cooperative marketing efforts in <br />conjunction between EDC and Carolantic, either from the EDC's fund or funds from local <br />governments in the vicinity of the. Site, will be maintained in a line item in the EDC's accounts <br />separately from the other operating funds of EDC. Neither Party can obligate the other Party for <br />any funding or financial obligations which are not previously agreed to in writing. <br />2.02. Implementation of Cooperative Marketing. The cooperative marketing efforts <br />between Carolantic and EDC will be based upon the following guidelines and procedures: <br />NPRAL1:782129.2-TSF-(EPEARSON) 900000-02216 <br />