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604 <br />COMPREHENSIVE ECONOMIC DEVELOPMENT MARKETING PLAN <br />The Sanford Area Growth Alliance (SAGA) Strategic Marketing Plan has been expanded to include a <br />comprehensive economic development marketing plan in order to broaden the strategies needed to <br />attract new business to Sanford -Lee County. Since economic development marketing is typically focused <br />on external marketing, we have divided the marketing plan up based on strategies in order to make the <br />most ROI for marketing dollars. <br />Target Audiences: <br />• Site selection consultants: Relocating industry influencers, including commercial <br />realtors <br />• C -level executives: Regional C -level executives such as CEOs and CFOs that make <br />decisions about expanding companies -.0401 <br />• Retail real estate developers: Developers who are tasked witlsbgg locations for <br />expansion or development, including retail realtorsKE <br />• State & regional partners: EDPNC & RTRP` <br />�z <br />• Entrepreneurs: Risk takers who commlia ca opening bU 19' s and pursu 4,new <br />r kii. <br />business ventures <br />STRGIES: <br />1 MKET TO SI"SEACTORS <br />Outreach marketing to site5electiOt�consultants is part of the ability to stay at the "top of mind" with <br />site selectors iiP t influef 6G6*`an industries relocation. This target includes commercial realtors that could <br />have clients thAt`aw ftsiidering relocation or expansions. <br />Goal: To build relationships and become more visible as a location for companies who are relocating or <br />expanding operations <br />2 MARKET TO C -LEVEL EXECUTIVES <br />Marketing initiatives to build relationships with C -level executives and continuing to stay at the "top of <br />mind" for their future business plans is vital to the long-term growth. In order to make an impact on a <br />company's expansion possibilities, building a relationship and marketing initiatives need to be <br />specifically focused on marketing to these executives. <br />Goal: To increase visibility to key company leaders to consider Sanford -Lee County as a location for <br />potential expansion <br />April 21, 2016 <br />