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P /,S <br />�f .JOHNSON <br />CONSULTING <br />TASK 3 - INDUSTRY TRENDS <br />Johnson Consulting will review recent statistics for the public assembly facility industry, as well as sports, <br />arena, trade and exhibition, conference, convention, and meeting industry trends. The analysis will be based <br />upon primary and secondary sources of information, such as the Center for Exhibition Industry Research <br />(CEIR), Convention and Visitors Bureau research files, Destination Marketing Association International <br />(DMAI) data, meeting and Convention Magazine, IAFE research, Association of Meeting Professionals <br />(AMPS), International Association of Venue Managers (IAVDf), National Association of Sports <br />Commissions, and other publications and resources. We will also use the firm's extensive experience to <br />determine and document industry trends, such as gro%vth, meeting planner and event promoter trends, venue <br />selection criteria, technology, overall industry health, and other factors that will influence this project. <br />Most importantly, we will interpret our prior experience in regional and similar markets in a workshop setting <br />with Client representatives and other civic leaders. This experience provides us with a solid understanding of <br />important trends for facilities in markets of this size and provides a basis for developing overall feasibility <br />recommendations and a long-term vision for the project. <br />TASK 4 - REGIONAL AND COMPARABLE FACILITIES ANALYSIS <br />Johnson Consulting will analyze the inventory of facilities in Central North Carolina and the broader regional <br />area. This analysis will include a summary of facility size, market /demand /financial performance, <br />development cost and operating structure. Through this analysis gaps in the inventory of facilities may or may <br />not be revealed, indicating the area of opportunity for an expanded Civic Center and a multi- sports complex <br />in the region. <br />In conjunction with Client representatives and other stakeholders, we will select several comparable and <br />competitive markets that may offer innovative ideas with respect to facility development or performance, or <br />general community development. We will then interview facility management and compile statistical data on <br />the size, quality, and performance of these facilities/ markets, including demand and operational information. <br />Case study information on the comparable and competitive facilities will be summarized and analyzed for <br />both the meeting and recreational facilities in our report. <br />Johnson Consulting has developed it substantial database of financial and operating data for meeting and <br />recreational venues throughout the U.S. In addition, we have working relationships with operators that will <br />provide us with a comprehensive understanding of what the costs and benefits of a facility will be for the <br />community. Our analysis will provide real world operating data and financial performance results that will be <br />one of the primary inputs into our demand and financial analysis. <br />6 East Monroe Street I Fifth Floor I Chicago, Illinois 60603 I Phone: 312.447.2010 I Fax: 312.444.1125 <br />tOML hic.com I clohnson0chlc.com <br />