052
<br />Total Food & Drink (NAICS 722)
<br />$23,825,708
<br />$18,859,713
<br />$4,965,995
<br />11.6
<br />45
<br />Industry Group
<br />Demand
<br />Supply
<br />Retail Gap
<br />Leakage /Surplus
<br />Number of
<br />(Retail Potential)
<br />(Retail Sales)
<br />Factor
<br />Businesses
<br />Motor Vehicle & Parts Dealers (NAICS
<br />$39,330,038
<br />$42,839,090
<br />$- 3,509,052
<br />-4.3
<br />27
<br />441
<br />Automobile Dealers (NAICS 4411)
<br />$33,527,245
<br />$41,302,788
<br />$- 7,775,543
<br />-10.4
<br />15
<br />Other Motor Vehicle Dealers (NAICS
<br />$3,855,872
<br />$99,279
<br />$3,756,593
<br />95.0
<br />1
<br />4412
<br />Auto Parts, Accessories, and Tire
<br />$1,946,921
<br />$1,437,023
<br />$509,898
<br />15.1
<br />11
<br />Stores NAICS 4413
<br />S Home
<br />n
<br />Furniture & Furnishings Stores
<br />$5,402,289
<br />$1,926,160
<br />$3,476,129
<br />47.4
<br />6
<br />NAICS 442
<br />Furniture Stores (NAICS 4421)
<br />$3,955,652
<br />$1,266,216
<br />$2,689,436
<br />51.5
<br />4
<br />Home Furnishings Stores (NAICS
<br />$1,446,637
<br />$659,944
<br />$786,693
<br />37.3
<br />2
<br />4422
<br />Electronics & Appliance Stores
<br />$2,382,002
<br />$755,471
<br />$1,626,531
<br />51.8
<br />6
<br />NAICS 443 /NAICS 4431
<br />Bldg Materials, Garden Equip. &
<br />$5,860,649
<br />$2,110,480
<br />$3,750,169
<br />47.0
<br />10
<br />Supply Stores NAICS 444
<br />Building Material and Supplies Dealers
<br />$5,160,742
<br />$2,110,480
<br />$3,050,262
<br />41.9
<br />10
<br />NAICS 4441
<br />Lawn and Garden Equipment and
<br />$699,907
<br />$0
<br />$699,907
<br />100.0
<br />0
<br />Supplies Stores NAICS 4442
<br />SWOT Analysis
<br />SBDTC and Southern Growth Policies Board conducted a thorough SWOT Analysis. Creative
<br />EDC will not duplicate this work. We will hold planning sessions with the Chamber Board, EDC
<br />board, and other stakeholders to build upon the work already done.
<br />Planning Workshops
<br />Creative EDC will engage the following groups in planning workshops to gather input into the
<br />Program of Work for the new organization:
<br />• Steering Committee
<br />• Chamber of Commerce Board of Directors
<br />• EDC Board of Directors
<br />• Lee County, Sanford, and Broadway
<br />• Other key stakeholders in one group workshop
<br />9
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